Toronado Entertainment
A boutique studio building software for casting, awards, live production, and production operations — and the people behind the American Reality Television Awards (founded 2012). Co-founded by Andrew Ward, an Emmy-nominated reality TV producer, and Kristen Moss, a CSA casting director. Working out of Los Angeles, Dallas, and London.
What we build & run
The casting OS for reality TV
Which side of the camera? Two sides, one platform. Talent registers free, builds a profile, and applies to shows — that is a permanent public guarantee. Casting teams (the paid side, invite-only beta) discover, evaluate, and pitch talent with modern, AI-assisted tools built for unscripted workflows.
Awards-show platform — end to end
Aclamos is the alternative to Award Force, OpenWater, and Submittable for film festivals, industry awards, foundation grants, and association elections. Submissions, multi-round judging with weighted rubrics, end-to-end verifiable voting (12 methods including ranked-choice and STV), ceremony cue desk wired to OBS, and Open Badges 3.0 winner credentials. Includes Ballotis, our standalone voting product.
Production company operations — in one backend
BacklotHub is the all-in-one backend for a working production company. Crew and employee database with role-based access, hard-drive indexing and transfer logistics, bulk asset import, expense and financial tracking with Expensify integration, and a public marketplace MVP for production resources. Built first for 10 Lives Studios; opening up to other studios.
Your show called. We picked up.
CueHound is run-of-show + teleprompter for live production — an alternative to Foxcue, Cuez, and stitched-together Bitfocus Companion rigs. Real-time collaborative rundowns, native iOS/Android voice-paced teleprompter, deterministic local cue engine over OSC / OBS WebSocket / vMix / MIDI, and an AI Pacing Copilot that proposes contingency reflows for human approval. Cloud is for collaboration; cues run offline ≥8 hours.
Celebrating reality TV’s biggest year
The American Reality Television Awards (ARTAS) is the premier awards show for reality television. Founded by Kristen Moss in 2012 — when no one else thought reality TV deserved an Emmy of its own. Today: annual ceremony plus year-round editorial across casting calls, industry beats, and reality TV criticism. A home for the genre that shaped a generation of unscripted storytelling.
About Toronado Entertainment
Toronado Entertainment is a boutique software studio for the entertainment industry, co-founded by Andrew Ward and Kristen Moss — an Emmy-nominated reality TV producer and a CSA casting director who, between them, have spent twenty-five years inside the unscripted business.
We build the tools we wished existed when we were running shows: a casting OS that respects talent, an awards platform that judges trust, a backstage system that the control room actually wants to use. Every product comes from a real production problem, not a pitch deck. The American Reality Television Awards has been running since 2012; the software studio came later, when we kept noticing the same workflow gaps across every show we touched.
Boutique by design. Feature requests reach the founders. Email gets answered. Roadmap moves with our customers, not against them.
Co-founder · Builds the platforms
Emmy-nominated, Tribeca-premiered reality TV producer with fifteen years on both sides of the casting table. Produced FRAMPTON for the Tribeca Film Festival and a Katy Perry concert film shot in Paris. PBS reality credits. Built casting workflows out of Google Sheets, Dropbox, and wishful thinking — because there was nothing better.
Andrew leads the engineering side of the studio. Founder of Mythie. Co-founder of Toronado Entertainment.
"I built Mythie because I kept losing great people in the inbox. That is not a technology problem — it is a priority problem. And I decided to make it one."producinghollywood.com
Co-founder · Casts the talent
CSA member and reality television casting director, casting since 2010 across reality competitions, documentary series, and branded content. Three-time Artios Award nominee from the Casting Society of America. Founder of KMoss Casting, which connects real personalities with major networks and brands.
In 2012 — when no one else thought reality TV deserved an awards show of its own — Kristen founded the American Reality Television Awards.
"The trick to casting reality TV is searching far and wider than anyone else thinks reasonable. The right person is rarely the obvious one."kmosscasting.com
Contact
Press, partnership, investment, or you have a production-tooling problem we should know about — reach out. We read everything.
andrew@toronadoentertainment.com